![]() At the very least use Google’s URL shortener built into their Campaign URL Builder. Not shortening your URLs to mask UTMs is bush league. If you created the UTM using Google’s Campaign URL Builder it would automatically fix the URL for you to the correctly functioning version above. To get the UTM to work properly you would need to adjust the UTM to start with an ampersand instead of a question mark as follows: If you tried to add a UTM like this it wouldn’t work properly: If you’re at all unsure about the formatting of your UTM-enabled URL, just use Google’s Campaign URL Builder to make sure there’s nothing wrong with your URL’s formatting – it only takes a minute and will give you peace of mind.įor example if you were linking to this URL with an existing query string:
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